Comparing the Behavioral Model of Stock Images with Traditional Models in estimating Stock values of Companies Listed on Tehran Stock Exchange

Investor's objective of investing in stocks is gaining profit and reasonable return .Using behavioral model of stock image and traditional models (free cash flow of equity, discounted dividends and residual income), this research tries to present a framework for estimating stock values of companies and assess the performance of each of them in stock valuation of companies. In this regard, 95 manufacturing and industrial companies listed on the Tehran Stock Exchange were selected. The study period was from 2009 to 2013. The models performance was compared based on explanatory power and accuracy using panel data technique and prediction errors respectively. The results of research show that the behavioral model of stock image is higher explanatory power and accuracy compared to traditional models in estimating of stock values. The behavioral model can explain the role of behavioral factors in stock pricing and helpful for stockholders in the active portfolio management.