The Role of Style of Service Leadership on Creativity and Staff Performance in Creating the Reputation of Hotels

The purpose of this study was to investigate the role of service leadership styles in creating hotel reputation by virtue of peer-to-peer mediation and employee performance. The research method was descriptive-correlational. The study population consisted of 300 leaders and staff members of Narenjestan hotel in Noor city. Finally, based on Morgan table, a sample of 169 people was selected randomly for the study. The research tool consists of three questionnaires: Hazratat service leadership style with 86% reliability of Archive’s performance evaluation questionnaire with 86% reliability and organizational reputation of Found bran and Venereal with a reliability of 85%. Their reliability has been calculated based on Cronbach's alpha coefficient. In order to investigate the research hypothesis, structural equation method and LISREL software have been used for analyzing data. The findings of the research showed that: 1. the service leadership style affects employees 'creativity. 2. People's employees influence employee's performance. 3. The performance of employees affects the creation of hotel reputation. The people's creativity affects the creation of the hotel's reputation. 5. Service leadership styles affect the creativity of hotels. The results of this study can be used to formulate leadership strategies and human resources, and similar organizations, especially service organizations, can be influenced by the style of service leadership and it’s strengthening on the behavior and performance of its employees. Finally, the behavior of employees as a brand to identify the organization and therefore the reputation of the organization is considered.