Futuristic in Designing a model for assessment of  strategy communication

Reviews and investigations over the past decade shows that one of the main reasons for organizations fail in their efforts to develop and implement their strategies is failure to transfer and connect it to the staff, or in other word to lack of alignment between human resource management (HRM) and strategy.
The Collection of efforts which are made to transfer and connect strategy to employees could be called as “Strategy communication”. Strategy communication consists of three elements which are: Strategy awareness, Strategy involvement, and strategy belief.
A review of literature and research background reflects lack of a comprehensive customized model for assessing strategy communication in the context of country industries including automotive industry.
The main research question is to identify and design subcomponent of the basic conceptual model of strategy communication which can be extracted from the research background. Therefore, the aim of thisstudyis to recognize components of strategic communication and dominant relations between them in the automotive industry of the country and turn it into a strategic communication evaluation toolbox.
The current research method is mix method that involves using a combination of qualitative and quantitative methods.
The design phase of communication model, expert’s interviews and content analysis template (coding and categorization) were applied and the pattern of Scott has been used as validation method.