A Study on Sport Tourism Situation in North of Tehran Based on SWOT Technique from the Expert's Point of View

The study is to investigate the situation of sport tourism in the north of Tehran based on the SWOT technique from the expert's point of view. The statistical society is included all experts in the field of sports tourism in Tehran, Such as university professors, experts in physical education, tourism experts and urban managers. In this paper, personal estimate sampling method was used to determine the sample size, which 120 samples were selected. In this study, we use SWOT model to analyze the strengths, weaknesses, opportunities and coming threats as well as rating factors in order to determine the appropriate strategy in the sport tourism and finally several strategies for tourism development in north of Tehran has been provided. Validity of questionnaire was confirmed by professors and experts. The Cronbach's alpha coefficient was calculated 0.86, which shows the high internal correlation of questionnaire.
The findings which were identified by experts show that existence natural and economic potentials in the north of Tehran is the greatest strength; Lack of professional personnel in related positions in order to develop the sports tourism, is the biggest weakness; Suitable natural and economic conditions and the position of Tehran as the capital of the country is the most important opportunity and lack of proper, comprehensive and integrated planning to promote sports tourism is the biggest threat in the field of sports tourism in north of Tehran.