Internal and External Activities of Corporate Social Responsibility in the Banking System and Its Relationship with Social Capital

This study aims to examine the association between internal-external activities of banking system’s social responsibility and the key components of social capital including trust and participation. The results of this paper are based on a survey conducted among two sample groups: 384 clients and 352 staff members of Melat Bank in Tehran.
The results of this study support that there are a significantly positive association between internal-external activities of banking system’s social responsibility and social capital components, that is, social trust and participation. In addition, the results suggest that the dimensions of banking system’s social responsibility are significantly different: humanitarian and non-discrimination dimensions hold the lowest level of importance as compared with other dimensions of internal and external activities of banking system’s social responsibility, respectively.