Phenomenology of Social Ethics for Virtual Social Networks Users (Case: Graduate Students Born in The 1980s)

The technological advancement of new information and communication devices, specially virtual social networks, has played a deinitive role in communicating and transmiting information between the individuals born in 1980s. This research underestanding the structure of lived experience of the virtual social networks users, analyzed the main elements of social ethics and how it is revealed in the users’ social behavior. The research method is qualitative using the empirical phenomenology approach, and data gathered through deep interview from 15 graduate students born in the 1980s selected by targeted sampling. The research findings include a central indicator of "dispersion-based social ethics”, which its main features are "combined social identity", “feeling social frustration, confusion and perplexity”, “continuesly comparing oneself with ones born in 1990s”, “glamoring of virtual social networks”. The results also showe that social ethics amongst thepeople born in the 1980s is a mixture of moral actions that originate from economic, social, cultural, political and historical conditions of people born and lived in this decade. Finally, the results indicate that compliance with social ethics is bad, hard and difficult during life.