A Study on the Relationship between Social- Economic Variables and Mass Media with an Environmental Attitude (Case Study: Tehran Subway Staff)

In the last few decades, the envir onm ent has always faced numerous threats and damage that put the human health and safety at risk. Such damages are due to human misconduct with Nature, which is rooted in his values and be liefs. Tehran subway is an important and effective part of the urban trans portation system, with many people active in this section. The present descriptive research in a survey me th od is aimed at identifying the relation ship between mass media and socio-economic variables with the environ ment -oriented attitude of Tehran Sub way staff. Using a random sampling method and according to Krejcie & Morgan table, 379 samples were sel ected out of the population included 9000 employees of Tehran Subway in the summer of 1395. The content validity of the questionnaire was confi rmed by the relevant professors and experts to this field and its reliability was confirmed using Cronbach's alpha coefficient. The results of this study showed a significant negative relation ship between age and environmental attitudes. There is also a significant dif fer ence between the gender and the marital status of the people in relation to the environmental attitudes, while wo men and single individuals have a higher environmental attitude. There is also a significant positive relationship between using media and environ mental attitudes, meaning the more mass media use the higher environ mental attitude. The applied multi-variable regression showed that age, gender, marital status, employment status and average use of media are the elements effective on the environment-oriented attitudes of the Subway staff.