Evaluating of the Weakness, Strength, Opportunities and Threats in Persepolis World Heritage Site and Naqsh-e Rostam With an emphasis on Crisis Management and Precautionary Protection.

Crisis management and Precautionary protection is one of the most important challenges in the Historical Sites and Monuments, especially in the World Heritage Sites which have been registered in the UNESCO list. In this paper, at first, Specifically, we identify the potential and threats in field of crisis management in Persepolis World Heritage Site and Persepolis buffer zones that have been registered on World Heritage List in 1979 and have been analyzed towards the Strength, Weakness, opportunity and Threats in Persepolis World Heritage Site and Naqsh-e Rostam. In this research by using SWOT, internal and external factors, includes: weaknesses, strengths, threats and opportunities have been used. In this research by drawing SWOT Matrix we investigate and show strategies (WT), strategies against internal weaknesses and external threats, (ST) strategy against internal strengths and external threats, (WO) strategy of internal weaknesses and external opportunities and finally, strategy of internal strengths and external opportunities. It is noteworthy that these results are suggested in the optimal management of Persepolis and Naqsh-e Rostam sites and according to the studies carried out; these results also will be used in other historical sites.