The Impact of Relationship Marketing on Customers Loyalty (Case Study: Travel Agencies Tabriz City)

The provided present research aimed to The Impact of Relationship Marketing on Customer Loyalty in the Travel Agencies Tabriz City has been done in the summer of 2016. This study, in terms of purpose, is functional and based on data collection, is descriptive and correlational. Statistical population of this research has considered all Customers of the Travel Agencies Tabriz City. And for the customers community From simple random sampling method is used. The data gathering tool was a questionnaire and The data are analyzed using multiple regression methods. In this study, we used the Ndubisi Model (2007). This model consists of four independent variables of trust, commitment, communication, conflict management and the dependent variable is Customer Loyalty. Provided results showing that trust, commitment, communication, conflict management has a positive and significant effect on customer loyalty. and also it was shown that variable Trust has the largest is path coefficient and its impact on Customer Loyalty is higher than other variables.