Analysis of effective factors on citizens' satisfaction rate of Ahvaz city parks, using satisfactory-importance model

The complex nature of today's cities has made it difficult to provide expected qualities for the residents, and urban management, will not be able to provide the expected conditions and thus satisfaction of users, without evaluating and monitoring the public spaces and synchronizing them with the needs of users. Since the urban parks -as some of most important leisure spaces in the city- are changeable and dynamic due to their nature as public space, analysis of urban parks and paying attention to the type and priority of their users' needs, can be defined as one of requirements of efficient urban management. So, in this study, the qualitative assessment of some of Ahvaz urban parks with user-based approach, was done using satisfaction-importance model. The Research method is quantitative-analytic. Required data were gathered by library studies (documentary) and survey method (field), using questionnaire with two types of questions about the satisfaction and the importance rate. Data were analyzed by Excel and SPSS software, using descriptive and inferential methods (oneway Anova, and one-sample t-test) statistical. Finally, the importance-satisfaction diagram was drawn based on investigated factors of selected parks of Ahvaz city (Dolat, Siahati and Shahrvand parks). Results show security and cleanness are the most important factors for individuals. However, the cultural facilities is considered as the less important factor. And only the centrality of Dolat park -due to its importance among citizens, fulfill the satisfaction feature, while gaining not enough satisfaction of other features, based on their importance.
Totally, the gap between the average of people expectancy of Dolat park, and its present situation was the lowest, and the most in Shahrvand park, compare to the others. Based on satisfaction-importance matrix, all of the mentioned analyzed factors in Shahrvand park need more attention and improvement and there is no factor in excess attention or lower priority part for boosting or improving, in satisfaction-importance matrix