Survey a model of the impact of mass media activities on tend to sport for all in Tehran city

The main objective of the study was to investigate the impact of mass media activities on tend to sport for all in the city of Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster sampling method is used. First of all, Tehran city was divided in five regions: North, South, East, West and Center. Then each of these five regions, 70 persons were selected randomly (total sample size was350 persons). For measuring Social media activity, questionnaire was designed by Moradi (2011) was used and to measure the tendency to sport for all, the questionnaire designed by the research group was used. Face and content validity was confirmed by academic experts and Cronbach's alpha coefficient showed acceptable reliability to the research questions. In continue, for investigating research questions, were used fit indexes and standard coefficient that the results from the model was showed the effect social media and its aspects on tendency to sport for all. Also fitness indexes were showed, the model has good fitness with the data. Finally, with paying attention to the results, media and sport experts can improved sport skill level and sport performance of all people with using innovation in programs and establishing the motivation.