The effect of social networks on the development of digital entrepreneurship in knowledge-based companies

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
According to in today's competitive world, in addition to economic factors, social factors also can affect businesses and social networks as a social characteristic, the driving force and basis for social cohesion in business activities online role important. The purpose of this paper is to examine the impact of social networking (content of social relations, the structure of social ties, community resource information, mode of data transfer) in digital entrepreneurship development (opportunity analysis, creation and website development, e-marketing application, implementation and development of e-commerce) have been investigated. The research population consisted of 70 managers and IT experts of knowledge societies based in Kerman province of science and technology. By collecting questionnaires, 35 questionnaires were selected as samples The research method in terms of nature, correlation and data analysis software (Spss) and SEM (Smart pls) is used. The results show that social networks has a significant positive impact on the development of digital entrepreneurship and the dimensions of social networks, content, social relations, ways of transmission of information, social information resource has the greatest impact on digital entrepreneurship
Language:
Persian
Published:
Quarterly Journal of Bi Management Studies, Volume:6 Issue: 22, 2018
Pages:
1 to 22
magiran.com/p1899728  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!