The Comparison of Appearance Schema and Emotional Processing in Applicants and Non-Applicants of Botox Injection

The growing numbers of cosmetic treatments, especially Botox in recent years, and the limited researches on the mental characteristics of those applying for this type of cosmetic surgery, have necessitated more attention to this matter. The aim of this study was to compare appearance schema and emotional processing in applicants and non-applicants of botox injection. the present work was cross-sectional (causal-comparative) study. The statistical population of the study consisted of all individuals referring to beauty clinics (dermatology, hair, beauty) in Ardabil, second half of 1396. Among them, 60 subjects (30 applicants and 30 non-applicants for Botox cosmetic) were selected through convenience sampling procedure. Furthermore, Appearance Schema Inventory (ASI) and Baker et al’s Emotional Processing Questionnaire were used to collect the data. The data were analyzed using multivariate analysis of variance (MANOVA). The results showed a significant difference between the mean of appearance schema and emotional processing in applicants and non- applicants (p<0.01). The amount of visual schema (self-assessment and self-motivation) and emotional processing was high in the Botox group (p<0.01) and non-Botox group (p<0.01) respectively. results indicated that Botox and beauty enthusiasts had high appearance schemas and low emotional processing. These people in compared to non-applicants were more likely to experience difficulties.