Investigating the Role of TV Ads/Commercials in Road Accident Management

Road accidents are one of the social phenomena and challenges that annihilate thousands of people every year. According to the latest statistics from the World Health Organization, road casualties in our country are overwhelmingly more than the standard levekl and higher than the intermediate level across worldwide and are considered as the second cause of death. Road accidents and road deaths impose irreparable damage to the country from the economic, social, cultural and political dimensions, with human role playing a key part in more than 90% of road accidents. The level of awareness of the people of the community leads to the development of countries and the improvement of social and cultural disadvantages. Unfortunately, most of the road accidents in our country are caused by high-risk behaviors, lack of awareness, cultural poverty and lack of training. Among them, the role of the media and TV commercials have become effective in public awareness and the development of community culture and can have an impact on all aspects of people's lives. The implementation of educational programs and promotions in the community is very influential in the development of a driving culture. Therefore, the purpose of the research is to determine the influences of the messages and advertisements of television in informing the community about the consequences of road accidents and correcting the errors and driving behavior in order to reduce accidents and casualties.