The Role of Electronic Customer Relationship management(E-CRM) in organizational agility sport and youth in South Khorasan province

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Article Type:
Research/Original Article (ترویجی)
Abstract:
The purpose of this study was to The Role of electronic Customer Relationship management with organizational agility Sports and Youth Departments of South Khorasan Province. The study method was a cross-correlation. The study population 120 clients of Sport and youth workers in South Khorasan completed the survey questionnaire. For data analysis, the Kolmogorov-Smirnov, one-sample t-test, Pearson correlation and regression analysis were used. All data were analyzed using the spss software in 0/05. The findings showed that there is a direct, significant correlation between the Responsiveness, Competence, flexibility and Speed with direct electronic relationship management. The results of regression analysis also showed that the predictor variables(electronic Customer Relationship management) could totally explained the 45% of the total variance changes of Criterion variable (organizational agility). Regarding the results of this study, it is suggested Sport and youth province to achieve maximum agility and Sustainable competitive advantage of Electronic Customer Relationship Management System to Optimization.
Language:
Persian
Published:
Communication Management in Sports Media, Volume:6 Issue: 21, 2018
Pages:
53 to 62
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