The introduction of Persuasion virtue and its methods in Nahj

One of the remarkable rhetorical figures in Nahj as well as many other literary texts is an industry called persuasion virtue, because it has high speed and the ability to satisfy the audience. However, this industry has not been addressed independently in rhetorical books. Hence, this paper examines some of the examples of the industry using the comparative method, while presenting proper definition for it and expressing their differences with the same industry, it will introduce different types of the industry. It should be noted, since there are illustrative examples of the industry and its different species in Nahj al-Balagha this noble book has been used for a comparative study. The results can be summarized as followes: 1- persuasion virtue is an industry in which speaker can convince the audience using Obvious things that are accepted by the audience and with the shortest expressions. 2- persuasion virtue is different from theological religion. 3- Different species of persuasion have different tools that the most important ones are: using the intellectual axioms, common axioms, legal axioms, historical axioms, and sometimes using a combination of these axioms.