Development and localization of technology acceptance model (TAM) in small and medium-sized enterprises (SMEs)

Today, technology and related innovations have become one of the most important elements of the strategic environment of organizations. Therefore, the acceptance of technology by users is one of the most important factors in the success of an innovation. This research aims to provide a local model of technology acceptance in small and medium enterprises. Three main questions were raised in order to promote research and achieve the applied results; thus, in addition to providing a local technology acceptance model, the effective factors were identified and ranked. The statistical population of this study includes managers of small and medium-sized enterprises. The results indicate that seven factors of individual adaptation, organizational adaptation, perceived usefulness, perceived ease, attitude towards, intent and purpose, and the behavior of using technology are effective on technology acceptance. Also, after comparing the results of both Friedman test rankings and the AHP method, the same results were obtained so that the two factors, namely the attitudes towards, and the intent and purpose of using technology, had the most impact on technology acceptance. At the end and after obtaining the indigenous and fitted research model, practical proposals have been presented to the managers of small and medium-sized enterprises.