Designing the strategy Map of Investment Banking companies

Consideration of capital financing companies as one of the most important financial institutions for economic development of the country is very important. Considering the size of the activities of these companies, there is a need for a coherence and inter-organizational alliance and the design of a strategy map to achieve the overall strategy of the organization. In order to achieve the strategy map, first, by referring to the research literature and expert opinion of the professors, a total of 42 strategic objectives were identified in four perspectives. Subsequently, with the conduct of field studies, 27 the Daimalt technique, the causal relationships between the goals and the structure of the goals were analyzed for effectiveness and effectiveness.The results of the technique showed that each of the strategic goals of the company is effective and effective for all other purposes; however, the severity of the impact and the effectiveness is different. According to a ten-point analysis, the strategic goals were to increase the company's profitability, improve the final return on investment, increase earnings per share of the company, improve asset turnover, improve financial well-being, improve Capital structure, automation of company processes, growth of the market share of the company (number of customers), innovation in services and growth of profit from each of the company's services.