The Challenges of Poster Design education at Iranian Art Universities: A qualitative study

This study concentrated to importance of teaching methods applications in poster design curriculum implementation. The major research questions were categorized in three them: 1. Personality
characteristics of lecturer 2. Academic abilities of lecturer 3. Teaching abilities of lecturer. The research method was qualitative and interview technique has been used. The interviewee were 13
post graduate students of poster design discipline at art universities of Iran and criteria to stop the interview was data saturation.The results of this research are: lecturers prefer the unique and style teaching in curriculum implementation, lecturers have not lesson plan, they did not implement all of the syllabus, lecturers have not enough experience in teaching, they are ignore the formative evaluation, and implement the poster design curriculum via non related lecturers.