Designing and Explaining the International Capability Model of Agricultural Exporters to Enter the Global Markets

Importance and necessity of exports by entering the international and global markets emphasis that exporting companies need to have the enabling model for entering those markets. The aim's paper is to design and explain the internationalization capability model of ag
ricultural export companies. Therefore, the research has first been guided by a qualitative approach based on the grounded theory; of course, the research type is based on the mixed method. This research based on the collection and the nature of the data is exploratory-descriptive one; meanwhile, it is applied-development type based on its objectives. The international capability model of exporting companies by collecting data through in-depth interviews with 20 university experts, senior executives and experts from agricultural export companies in Qazvin province, based on the scientific background, the related literature review and three stages of coding: open coding, axial coding and selected coding in the grounded theory process were finalized. The qualitative data validly is based on Newman's method, but the reliability and validity of the quantitative method are consistent with the Cronbach's alpha coefficient and the confirmatory factor analysis. A sample of experts was used to assess the capability model; then, the data was analyzed by using SPSS and LISREL software. Finally, the proposed international capability model of entering the international markets was developed with 6 concepts, 15 components, 119 indicators and 6 strategies. Considering the importance of exports and entry into international and global markets, significant evidence suggests the growth and tendency of export companies to create empowerment patterns for entry into international markets. But despite the attractiveness of this concept, it was not easy to achieve this goal in practice and has brought challenges.
Case study
The research has first been guided by a qualitative approach based on the grounded theory; of course, the research type is based on the mixed method. The international capability model of exporting companies by collecting data through in-depth interviews with 20 university experts, senior executives and experts from agricultural export companies in Qazvin province, based on the scientific background, the related literature review and three stages of coding: open coding, axial coding and selected coding in the grounded theory process were finalized. The data was analyzed by using SPSS and LISREL software. The present study was designed and implemented with the aim of developing an international capability model for agricultural export companies to enter world markets in two qualitative and quantitative parts. In qualitative method, the method of grounded theory was used in three stages to extract dimensions, indexes and elaboration of international capability model: a: Encoding open and extracting indicators of international capability model; b: Axial coding and extraction of dimensions of international capability model; c: Selective coding and extraction of components of the international empowerment model. After designing the international capability model, in the quantitative section, the capability indicators of the international model, a researcher-made questionnaire (companies exporting agricultural products in Qazvin province) was distributed. After analyzing the demographic data, the normality of the research data through Kolmogorov-Smirnov test and calculating the reliability of the instrument was calculated using SPSS software. Using SPSS software to calculate confirmatory factor analysis, path analysis (model relations) and fitting the conceptual model of the research, modeling the equations Structural (LISREL) has been used.
Discussion and Determining international capability model indicators: In order to be aware of the experts' opinion about the determining indicators, researcher must to develop the international capability model of agricultural exporters to enter world markets. Thus, he conducted 20 interviews with university experts, senior managers and experts from agricultural export companies in Qazvin province. Model Indices after the interview, in the first stage and open source coding, the data was categorized by the method’s grounded theory and after the stage, the needed data extracted. This eventually led to the extraction of 119 indicators Determination of dimensions of the international capability model: Dimensions of the model in the second phase based on the axial coding was categorized by the method’s grounded theory and after this stage, the needed data extracted. This ultimately led to the extraction of 15 dimensions as follow: Confronting export risks; Tax breaks / tax breaks; Training; Improving the ability, skills and competencies of management; Improving international marketing capabilities; Improving the capabilities of technology; Developing specialized infrastructure; Establishing specialized entities; Supporting customers; Improving environmental conditions for economic activists; Public infrastructure; support in acquiring financial resources; social responsibility; creating value; developing and improving relations with international markets.
Determining the main components of the research model: based on the third stage of selective coding, components were categorized by the method’s grounded theory. After this stage, the needed data extracted. This ultimately led to the extraction of six components: Encouraging, stimulating and motivating exports; Empowering and enhancing international capabilities; Facilitating export development; establishing a framework for export development; Advantageous approaches; Leaders in entering the international market.
The main research question: What is the international capability model for agricultural export companies to enter the global market? The answer of this question is: The international capability model for agricultural exporters to enter the global markets after the interview was designed based on three stages of coding (open, axial, selective). The proposed model has six main components (encouragement, stimulation and motivation for exports; empowerment and enhancement of international capabilities; facilitating export development; establishing a framework for export development; advocacy approaches; international market entry strategies); 15 indicators; 119 indicators; and 6 Strategy is. The model presented in this research can provide the ground for expanding exports and entry into global markets for export companies and enables them to extract comprehensive plans and measures for improvement along with a comprehensive pathology of their export system. Assess them in the model of empowerment process. The research capability model by possessing a comprehensive system structure with a new orientation in the developed models for entering the global markets has a strong theoretical background and has been refined by university and industry experts. The results of the research show that the development of exports and entering the world markets, in the first stage, requires the existence of a suitable hospital and companies capable of having the resources and capabilities needed for export. This finding is based on a resource-based approach that recognizes the competitive advantage of firms based on the firm's resources and capabilities; that is, what directly affects the firm's export performance, capabilities and capabilities within the organization, and many policies and the master plan, ultimately, have an impact on export development by increasing their capabilities and capabilities. Hence, the empowerment component and its dimensions are considered as the main axis in the model of the international capability of agricultural export companies to enter the global markets. In this regard, it is possible to facilitate the acquisition of companies by improving the capabilities, skills and competencies of management; improving international marketing capabilities; enhancing the capabilities of technology and training to enhance the ability and capabilities of companies. The implications of empowering and enhancing the organizational capabilities of export companies, improving the quality and desirability of exported goods, reducing the cost of production and supply of exported goods, facilitating entry into the global and international markets, increasing the access of customers to export goods, creating an optimal image of export goods, increasing penetration and sustainable period in export markets and as a result of expanding exports and entering world markets. Therefore, the entry of export companies into world markets and export development is only possible if it is provided with suitable infrastructure for export, infrastructure is facilitated, diversified capabilities and a suitable environment for stimulation and ultimately taking into account the advantages of the benefits. And finally, taking the creative advantages, optimize strategies are being developed and implemented.