Designing and Explaining the Internal Marketing Model of Iran Free Zones

The current research is aimed to design and describe the internal marketing model of Iran Free Trade Zones. This research has been carried out with respect to the role and importance of domestic marketing and also weakness of previous researches on presenting an appropriate and comprehensive internal marketing model. Data was collected using exploratory blended research. The research methodology has been carried out qualitative and quantitative using Delphi method and structural equation modeling, respectively. Statistical population of the research with respect to its qualitative section was consist of experts/specialists and also professors of marketing and with respect to its quantitative section was consist of the staff of Free Trade Zones. A sample of 30 experts and 384 individuals were selected using stratified sampling method. Furthermore, data was collected using literature review, semi-structured interview, and a researcher made questionnaire. Moreover, validity of the questionnaire was confirmed using Cronbach's Alpha coefficient. Results of the research showed that internal marketing model consists of four phases including individual dimensions, organizational dimensions, occupational dimensional and motivational dimensions. Free Zones and other service organizations by implementing it and improving organizational environment, can result in creating more sustainable competitive advantage and maintenance of their organization.