Designing the Model of Effective Factors on Export Performance of Sport Equipment Manufacturing

The aim of this study is to design the model of effective factors on export performance of sport equipment manufacturing companies. This is an applied study in terms of type of research and descriptive survey in terms of data collection method. The statistical population of the study includes all manages of companies producing sport equipment that export their products to other countries. According to the estimations, there are 72 companies with such characteristics. For sampling purposes, simple random sampling has been used and 60 subjects from the population have been investigated. In this research, two methods of library and field studies (a researcher made questionnaire consisting of 39 items) have been used for data collection. In order to investigate the relationship between variables and data analysis, partial least squares and Smart PALS software have been used. The results of the study showed that market orientation has an impact on marketing capabilities and marketing capabilities have an impact on competitive advantage, innovation capability and export performance. Moreover, the results also confirmed the impact of competitive advantage and innovation capability on export performance. Other results confirm the mediating role of marketing capabilities in relation between market orientation and export performance, as well as the mediating role of competitive advantage and innovation capability in the relation between marketing capabilities and export performance. The exporters of sports equipment can improve their export performance by utilizing the results of this research and recognizing the effective factors on export performance and strengthening them.