The Discourse-making Procedure of the Lifestyle of Religious Leaders in Society (Highlighting the Views of the Supreme Leader of Iran)

In its individual family and social dimensions, the religious leaders’ lifestyle goes rested on the doctrines of the Qur’an and hadith serving as a proper pattern for all members of the Islamic society. In order to have the lifestyle of religious leaders made the dominant discourse of the society, we should first introduce the value of the subject of the discourse and let that value be generally known through wisdom good advice and fair dispute (which all serve as sagely and logically explanation of a word). We should then render that subject a concern for individuals to think about it thus a peace of public belief and current idea. Next through the source navigation, we should go to the elite who can generate a new movement of thought in order to help all members of the society develop a new behavior from the heart of that belief. In the end when highlighted and repeated more and more, those behaviors may go changed into a new social culture. The strategy to make such discourse pervasive in the society is: proposing a clear definition, making use of parallel meanings, coining terms, institutionalization, creating qualitative indexes, introducing prominent figures, answering the counter-discourse, persistence with the message transfer, proposing the sound logic of the Islamic Revolution, and making use of public contribution to the creation of message and asymmetric measures. The research is of development kind, and the method of collection, classification, and analysis of data is descriptive-analytic.