Identifying coopetition model in Iran Automotive industry based on systematic approach : A grounded theory study

Synchronous co-operation between competing companies, which is referred to coopetition, has recently been considered by industries. Companies use this strategy for various purposes, such as increasing productivity, improving competitive positioning and gaining their industry knowledge and technology. Reviews indicate that this phenomenon has not been modeled in Iran Automotive Industry yet and its dimensions and components has not been identified. In this paper, researcher intends to identify and explain coopetition model in Iran Automotive Industry by use of Qualitative Methodological Tool and Grounded Theory strategy. Statistical population of this study are Iran Khodro Company and SAIPA Group, and sampling method is theoretical sampling. Results are identified in three parts. The first part deals with coopetition drives which include internal and external drives and factors, the second part deals with coopetition process with centered cooperation strategies and, finally the third part deals with outputs of using coopetition in Iran Automotive Industry.