Effect of Skill Literacy and Entrepreneurial Orientation on the Success of Sport Businesses

The present study aimed to investigate the relationship between skill literacy and entrepreneurial orientation in the success of sports business. This applied research was carried out using descriptive-survey method. The statistical population includes entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (N=11780) and using the Cochran formula, the sample size was 384. A questionnaire was used to collect the data. For statistical analysis, Pearson statistical method and structural equation modeling technique was performed by smartPLS 2.0 software. The results showed that there is a significant relationship between skills literacy and entrepreneurial orientation. There is also a significant relationship between the skill literacy and the success of the sports business, as well as the entrepreneurial orientation and the business success of the sport. The findings also showed that there is a significant relationship between skill literacy in the success of sports business with the mediating role of entrepreneurial orientation. According to the results, there is a significant relationship between skill literacy and entrepreneurial orientation with the success of sport business.