Role of Film Festivals in Cultural Policy The content analysis of Golden Globes Awards and Jam-e Jam Television Festival Ceremonies

Although the West is the cradle of film festival, now in favor of the West hegemony, film festival is a global phenomenon. Many film and television festivals held in Iran too. This article considers the Festivals through cultural policy lens. Our approach to cultural policy is micro and pay attention to ‘event policy’. It means this article focus on the form of television festivals Most of film festivals around the world imitate western festivals in form, although the context influences the form obviously too. Through a qualitative content analysis, this article compares Jam-e Jam Festival, as the most important television festival in Iran, with Golden Globes Awards. The results show as the Golden Globes reflects the commercial structure of the US film and television industry, Jam-e Jam is the reflection of the monopolistic television industry in Iran. While Golden Globes represents celebrities, Jam e Jam pays attention to political officials mostly.