Designing a Native Identification, Measurement and Pathology Model for Productivity Culture: The National Oil Company of the South

The culture of productivity provides the bedrock for the reformation of a wide range of organizational functions (managers and employees). The purpose of the present study was to design a model for identification, measurement and pathology of productivity culture in the National Oil Company of the South. The study was carried out in two phases of Model Design via the Delphi method and measurement and pathology of the proposed Model. The data collection instruments comprised a researcher-made questionnaire, observations by the researchers and exploratory interviews. The data required for the Model Design phase were collected from the research population comprising the experts from the University and the National Oil Company of the South and those needed for the measurement and pathology of the Model were gleaned from the experts from the National Oil Company of the South. The data were analyzed using descriptive and inferential statistics, Kendal Coefficient and Student T-test. At the end of the first phase of the research, four variables of values, attitudes, norms and organizational symbols, along with 14 dimensions and 41 components were extracted as factors of Cultural Model for exploiting productivity. Further, the Measurement and Pathology of the Model showed significant differences between existing situations of all proposed dimensions and components and their desirable condition. A number of suggestions will be made as how to improve the status of the variables, dimensions, and components.