A reviewing of key factors influencing the adoption and use of cloud based enterprise resource planning systems in small and medium enterprises: Case study Bonyan Gostar Arvand Co.

systems. These systems can organize, and maintain data remotely, accept a pay-as-you- use method and enhance related information through a cloud computing platform. Hence, this makes the cloud ERP system crucial for their sustainability and enables them to become competitive in the market. However, the adoption rate of cloud ERP among Small and Medium Enterprises (SMEs) has been recorded as slightly low compared to other enterprise systems like Customer Relationship Management. This could be attributed to unclear adoption factors among SMEs and the lack of a theoretical model that can enhance the predictive power to adopt a cloud ERP system. To address this gap, the objective of this study is to reviewing of key factors influencing the adoption of Cloud ERP and creates an applied model among SMEs. The model based on TOE, DOI and FVM. The factors taken from these three models are made of four dimensions. Dimension of work or task, technology, organization and environment. We chose Bonyan Gostar Arvand Company (a special joint stock company) for our case study. The population of this study included 150 people from this organization. Of these, 100 individuals were selected as stratified random sampling. We used the questionnaire as a closed-ended and electronic data collection tool. We used the smart PLS software to analyze the data. The results of this study show that the “fit” factor has the highest effect and the “regulatory environment” factor has the least effect, or, in other words, the dimension of Task , Environment, Technology and Organization have the most and least impact on the Cloud ERP Adoption.