Identifying Entrepreneurs' Mental Patterns of Cultural Entrepreneurship Using Q Method

Cultural entrepreneurship is one of the dimensions of economic development. Focusing on it is one of the factors behind the progress and success of the developed countries. This has led to more attention in this category in Iran. More recently it has become one of the main sources of income for artists in the field of art and culture. The current research aims to identify and categorize the entrepreneurial mindset of cultural entrepreneurship in Ilam province. The theoretical framework of this research is a kind of interpretive-positivist paradigm. The research method in terms of purpose is an applied, exploratory, and using Q method. In this regard, first, using theoretical literature and conducting semi-structured interviews with 12 cultural experts in the field of cultural entrepreneurship selected as snowball sampling, 110 effective factors in cultural entrepreneurship were identified. Of these factors, 43 factors were selected as the sample of the research. Then, eight of the professors and experts in the field of cultural entrepreneurship were selected purposefully And their mentality after rating Q cards was identified using exploratory factor analysis in SPSS software. The results showed that eight subjects had a total of three mental patterns on cultural entrepreneurship: cultural innovation, cultural marketing and cultural affairs. These patterns account for 63.810% of total variance. The first mental pattern is 29.480 percent, the second mental pattern is 19.291 percent, and the third subjective pattern is 15.039 percent of the total variance.