Investigating the Factors Affecting Green Productivity in Iranian Automotive Industries Using Gray Dimetallic Approach

The goal of products is to providing to products that are environmentally friendly. On the other hand, organizations are seeking to achieve eco-friendly products along with productivity. Regarding this, it can be said that the main goal of green productivity is to increase environmental protection in a way that increases commercial profit, emphasizes the main issue of environment, quality and profitability and at different levels of regional, transregional, National and institutional, and its main approach is to improve the quality of life. Considering this, finding of effective factors in green productivity can be very important. Therefore, in this research, are considered factors of affecting green productivity in automobile industry with a grey dematel approach. First, the statistical population of the study is 40 ovens of automotive industry experts 23 factors influencing of green productivity were categorized into 6 main cultural, organizational, technical and technological groups, managers, planning and process. In the sequel, the effects of the interlocking factors were measured using the grey dematel method. The results of the findings showed that the most important causal factors in green productivity are technical and technological, cultural and managerial factors. It is suggested that green productivity planning be in line with these factors. In this regard, it is suggested that taking into account the causal relationships existing in this research, future plans are planned for the automotive industry in order to save time and cost management.