Strategies of Rural Costal Tourism Development of Guilan Province

Coastal shores of Guilan with have the natural attractions, as well as sandy beaches and beautiful scenery can be one of the most centers of coastal tourism. Success in the development of coastal tourism requires strategic planning. The aim of this paper is the formulation of strategies of rural coastal tourism development in the province of Guilan. For this purpose, an open questionnaire gave to the group of professionals and through were Identified a list of common points of weaknesses, strengths, opportunities and threats. Whit using of Swot model, strategies were formulated that based on the final score priority of strategies are as follows: assignment of coastal tourism Affairs (coastal tourism destinations) to tourism organizations in order to effective and efficient planning, management and marketing (4.102), The holding of workshops and training courses to build expertise and capabilities in human resource of organizations and local communities with a score (4.079), the allocation of financing and facilitate the process of obtaining a license to create a coastal tourism-related jobs by local communities (3/989), encouraging and supporting the private sector investors to create and the development of appropriate facilities in the coastal tourism destinations (3.963), and encourage and support the creation of NGOs in order to education and promote environmental culture in order to preserve of environment of the village and coast (3.636).