Investigation of Psychometric Attributes of the Experience of Parasocial Interaction Scale in Iranian Students Sample

The present study aimed to investigate psychometric attributes of the Experience of Parasocial Interaction Scale in Iranian students sample. The research design was descriptive and validation study. The statistical population of the study consisted of students from the faculty of literature and humanities of the University of Guilan in 1397 (N=4114). Among them, 240 female and male students were selected by available sampling method. In order to evaluate the Iranian version of experience of parasocial interaction scale and related video message (Hartmann & Goldhoorn, 2011), measures for evaluating addressing, perceived attractiveness, perceived trustworthiness, perceived expertise, perspective-taking, enjoyment and commitment to the norms were used. Data were processed by SPSS24 software using Pearson correlation coefficient, exploratory factor analysis and univariate analysis of variance and multiple regression analysis. Exploratory factor analysis revealed that extracted factor explaining 56.53 of EPSI variance. The Cronbach's alpha coefficient was calculated to be 0.84. Correlation coefficient of EPSI with other measures was got ranging from 0.13 to 0.53 (p Considering appropriate psychometric attributes of the Iranian version of experience of parasocial interaction, the present scale can be used in studies of parasocial interaction with media and related studies of parasocial bonds.