Analysis of Spatial Distribution and Location of Installation of Billboards Using Fuzzy Logic and GIS in the First Area of Tehran

The billboards can be more influential if they are used in the proper and desirable manner with regard to the place and location of the installation or the size of the quality level. In the region of Tehran, which is a mixture of modern and traditional urban planning, in order to determine the optimal location for billboards, after collecting location and map data and creating a database in the Arc GIS environment and fuzzy layers, with proper weighting and aggregation These sites have been reviewed and, finally, the points that were of a very good fit were chosen to create a billboard advertisement. According to the analysis done on the generated maps, only 313 of the billboards are installed in the correct location, and 9 suitable locations can be offered according to the overlay map with the Gamma membership function of 1.9.