Sociological of the causes of the Tendency of Businesspeople and Tradesman to Anomaly of Deception (Ghish) in Transactions (Case Study of Qom City)

One of the common phenomena in erroneous Socio-economic relations in market is "deception (ghish) in transaction" .The aim of the present research is Access to the causes of the Tendency of Businesspeople to Deception (Ghish) in Transactions Phenomenon in the city of Qom. The present research is an applied one which is conducted using documentary and survey methods. Consumers of necessary goods in the city of Qom were the statistical population. The number of the selected sample was 353 people, that answered to the Research questions by Random method in the Market – Neighborhood. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was obtained by visiting judges. The alpha of all questions was 88. The results showed that 45.6% of businesspeople had high and very high and 54.4% had low and very low tendency towards deception in transactions. The results of regression showed that Variables professional ethics, and religion the direct effect of reducing, And variables and surveillance, institutional environment, Loyalty, trust, technical skills, And socio-economic status indirect effect on variable dimming fainted in the transaction. Research the suggestions to improve religiosity, professional ethics, trust, Market monitoring, technical and communication skills, and institutional environment. The results are applicable for trade unions, monitoring centers, and sellers.