News Stream Management In public relations government agencies

Review : Today, the importance of the media, including public relations, as an organizational media in shaping and guiding public opinion and the flow of political, social, economic events ... is not about anyone, perhaps until recently, the pivotal role played by public relations. It was merely informing of objective and real events. But at present, public relations can become the "media organization" of the navigator and streamer in the community by creating conditions for a passive administrative apparatus. The purpose of this research is to investigate the flow of public relations news in society with the variables such as the transformation of public relations into a media organization, changes in technological developments, the use of expert manpower and the use of journalistic formats. The research is carried out using a survey method. The tool used is a questionnaire. The statistical population of the public relations ministries and organizations based in Tehran is 600, and the sample size is 200. The results of the research show that public relations can play a more active role in streamlining the news with the technological changes that have been made, the formation of public relations with media organizations and the use of journalistic formats.