Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers

Today, in some countries the health tourism category has a high share of the income for health system. Health tourism is a new form of tourism recruitment in marketing that has grown exponentially in recent years. Health tourism is the use of services that lead to improved health and well-being outside a person's place of residence the globalization of health care or Health tourism is not a new issue, and people have been traveling thousands of years ago to treat foreign travel abroad. But now this journey has taken a different pattern than the past at present, patients travel from advanced countries to less developed countries to take advantage of lower costs. In this research, the researcher used a phenomenological approach to identify the factors influencing the concept of tourism tourism with an emphasis on the role of oral advertising. After conducting an interview with the experts, the researcher provided the required data through open, axial, selective analysis and final results of the research in a template, including 6 main dimensions such as market attraction. Different type of services. Internal country condition. Word of mouth. Tourism health. Strategy and 33 sub-dimensions. if the health care complaints collect and categorize according to defined components base on phenomenological approach, this tool can open the door to administrators and health authorities to increase income for country.