.Estimated Willingness to Pay for Value of Recreation and Conservation Garden Flowers in Karaj with Contingent Valuation Method (CVM)

The purpose of this study was to estimate the value of recreation and conservation garden flowers at Chamran Park in the city of Karaj.  For this purpose, 125 questionnaires were collected in 2013 from visitors to the garden have been analyzed. The analysis of collected data indicate that 79 percent of respondents to the conservation garden and 89 percent were willing to pay for entertainment value. The results indicate that the maximum willingness to pay per person for the conservation and recreational value respectively is estimated 19778.5 and 4834.9 Rials. According to the results the most important factors affecting willingness to pay for preservation value bidder are income, occupation and attitude and willingness to pay for recreational value bidder, education and attitude. In this regard, it is suggested that the officials of garden flowers, to create two choices dues and fees for citizens to apply for entry to the garden.