Analyzing the impact of “How to inform consumers” on energy consumption behavior in the household sector, using the Friedman rating test

The concept of energy has a particular importance in our economy. Approximately half of the energy consumed in our country belongs to the household and construction sector. The importance of Public awareness, when clarifies that we find based on the results of internal investigations, price elasticity of energy demand in our society is low, and price politics, doesn’t have enough efficiency in management of energy consumption and efficiency improvement. In this investigation we want to extract the effective awareness’s on consumption behavior and energy consumption efficiency in household sector, and analyze the amount of effectiveness and importance of each case. For this purpose, after the collection of data based on the experts in this field and analysis them by Friedman test and with SPSS software, we reach to this that "Raising awareness about the national interests and strengthen the sense of national patriot and chauvinism" and "awareness about the damaging effects on the environment and human health" has a huge impact, "Designing courses and special courses related to energy efficiency" and "distribution of books, and other Special Issue media items to explain optimization methods" a large impact, "education and cultural progress in schools and become observers of children in household consumption" and " awareness of the economic potential of energy efficiency" has the effect of average to above, "training in public housewives field of optimizing energy consumption in the home" has the effect of low from moderate and "level of education housewives" have little impact on consumer behavior household sector.