Designing the Communicational Model of Organizational Resources and Revenue in Iran Professional Football Clubs

The aim of this study was to design the communicational model of organizational resources and revenue in Iran professional football clubs. The present study was applied in terms of objectives and descriptive-correlation in terms of data collection. The statistical population consisted of all football elites and experts. The statistical sample consisted of 100 football experts and university professors in sport management. The organizational resources and revenue of sport clubs questionnaire was used to collect data. This questionnaire consisted of two main parts: the organizational resource including 29 items and revenue including 20 items. The reliability of the questionnaire was verified using Cronbach's alpha coefficient and the composite reliability and its validity were verified using content, convergent and divergent validity. Structural equation modeling and PLS software were used to evaluate the model. The results showed that organizational resources had a significant effect on the revenue of Iran professional football clubs. The results also showed that variables such as financial resources, infrastructure, human resources, intellectual properties and communication and information resources respectively had the greatest effects on club revenue. So, it is recommended that football clubs should identify and develop various organizational resources in order to generate revenue.