Identification and Ranking of Effective Factors on Employees' Green Behavior Through DANP Technique

Today, in order to reduce the harmful effects of organizations, there are growing pressures on the establishment of a green management system. To be successful, a green management system should not ignore the vital role of human behaviors in “Green” processes and has to promote such environmental behaviors. This study is aimed to identify and rank factors affecting the green behavior of employees in order to introduce effective factors in strengthening environmental behaviors in the workplace. Regarding the purpose, this research is an applicable one and in terms of data collection it is a descriptive survey type. The statistical population consisted of senior managers of the ICT industry with a history of human resource activities. By reviewing the literature on employees green behaviors and using experts' opinions using Fuzzy Delphi technique, 15 factors influencing the employees green behaviors were identified and categorized in four groups: normative factors [value], informational factors, management and support factors and environmental factors. Finally, these factors were ranked using the DANP technique. The results showed that the managerial and financial factors with the weight of 0.3569 were first, the normative [value] factors with the weight of 0.2481 ranked as second, the information factors with the weight of 0.1989 were the third and the environmental factors with the weight of 0.1961 ranked as fourth important factors.