A Creative Approach to Design of Farhangian University Organization

Managing organizations in today's competitive world is extremely complex and difficult. In these circumstances, past solutions, no longer meet today's problems. In the meantime, organizations that have the capacity to innovate respond faster and better than non-creative organizations to environmental challenges.The University is one of the social environments where students spend most of their time and they have a great deal of influence in terms of education, motivation and skill.

The purpose of this study was to develop an organizational design model for Farhangian University with an integrated approach.

This research is a qualitative research. The statistical population of the study included the staff and managers of Farhangian University provincial campuses; using purposive sampling, a total of 14 key informants were selected as research participants. Data were collected through semi-structured interviews and focus group discussions. The coding method was used to analyze the research data.

. The results of the qualitative part of the research show that the organizational design of the Farhangian University has seven main components (1. Leadership 2. Environment 3. Structure 4. Culture 5. objectives 6. Individuals 7. Strategy). Then, while identifying the axial components, the categories were incorporated into the main components and the final model was formed.

In order to create a university with the least waste and the most value, a systematic and comprehensive approach should be considered in terms of leadership factors, environment, structure, culture, purpose, people and strategy.