The Effect of Environmental-Behavioral Factors on Creative Tourism Achievement in Tourism Target Villages of Isfahan Province

Creative tourism goal is achieved through tourist’s memorable experiences. Creative tourism has positive influence on local society integrity and is effective on tourist and host interaction and at last leads to tourist’s re-traveling purpose. There are different influential factors in this type of tourism. The current study aims at investigating the effect of environmental-behavioral factors on creative tourism achievement in tourism target villages of Isfahan Province with structural equations analysis approach. Also clustering method has been used to separate target villages. Target villages tourists were statistical population of this study that 192 of them selected through convenience sampling method and questionnaires distributed among tourists randomly. Results were demonstrative of positive and significant effect of both factors on creative tourism achievement and environmental factor has had more influence. Also clustering results demonstrate that villages in plain area with hot climate had higher average in creative tourism variable rather than mountainous area.