Validation the Questionnaire of Purchaser Style Inventory for Sport Products

Since the purchaser style inventory have important role in Consumer behavior. So the purpose of this study is to validate the questionnaire of Purchaser Style Inventory for Sport Products. The research method is descriptive and survey type. the statistical population of the study consisted of all male and female clients who came to sport stores located in Monirieh. the sample size was determined by the Cochran Formula (n = 185). The tool of collecting data was a questionnaire on Purchaser Style Inventory for Sport Products by Eddie and John (2014). that its formal and content validity was confirmed by 11 sport marketing experts after translation and localization with the culture of the country, and the reliability of the whole tool was obtained through the Cronbach's alpha coefficient (α = 0.73). The validity of the questionnaire structure was confirmed by confirmatory factor analysis. research findings showed that the the questionnaire has True psychometric properties and can be used to assess consumers‘ purchase style across different samples. identification of effective and important factors in decision-making styles of sport products buyers is one of the necessities for managers of companies and sport stores that can plan and invest appropriately on these factors to attract the most customers to sell the more products.