Investigating the Effect of a Sport Event on the Host Society’s Support with a Moderating Role of Traffic Problems (Case Study: National Volleyball Leagues)

the present study aims at investigating the effect of national volleyball leagues on the host society’s support with the moderating role of traffic problems.

the study was carried out based on a descriptive research of correlation type. The study’s population included the spectators of the national volleyball leagues’ games during 2019.A total of, 456 questionnaires were collected and analyzed. To assess the effect of this event on the society’s support, a self-adminisrated questionnaire was utilized. After verifying the face and content validity of the questionnaires, the reliability of its variables was estimated in a pilot study using Cronbach’s alpha method and a coefficient equal to 0.7 was attained. PLS software was employed for investigating the study’s model.

the results indicated that the economic, psychic income, political and socio-cultural factors have positive impacts on the host society’s support; and, the traffic problems were found having negative effects on the host’s supports. However, no association was evidenced for bioenvironmental factors on the effects of the event on the host society’s support. Moreover, traffic problems, as moderators, have only negative effects on the relationship between psychic income of the event and the host society’s support.

Since Iran will participate in these competitions continuously for up to seven years, it is possible to reduce the negative effects and emphasize the positive factors of this event, to provide the conditions for the community to benefit from these effects.