Applying an integrated acceptance model and using technology for accepting innovations among farmers in Delfan County)

Achieving sustainability, profitability and productivity in the agricultural sector requires the development and exploitation of appropriate technology resulting from agricultural research and the promotion of innovation in this sector. The decision - making process for the adoption of innovation for farmers in developing countries is complicated. Individual characteristics, perceptions, beliefs, attitudes are intriduced as important factors influencing the acceptance of innovations. Given the importance of the innovation acceptance process in recent decades, many theories and models have been proposed regarding acceptance process. One of the notable models for decision-making and acceptance of innovation is the integrated theory of acceptance and use of technology. In terms of technology acceptance, this model demonstrates the intertwining of the main structures of several well-known models of variance with the intention of using behavior. The total population of farmers in Delfan city was 18,000 households according to the statistical yearbook of 2016, and considering its extent, using the Cochran's formula, a statistical sample consisting of 250 heads of households was assigned proportionally and then randomly selected. Accordingly, the present paper examines the use of an integrated acceptance model and the use of technology to adopt innovations among farmers. The results showed that among the dimensions expressed for the tendency to accept innovation, performance expectation, hope for effort and intention to use are more important and the lowest score recorded by farmers are social conditions, facilitating conditions and practical use, respectively