Advertising Rules and Regulations Regarding Representation of Women in the Commercials of the National Media

the question of representing women in commercials and how to supervise the representation and protection of women's rights and dignity is one of the issues that different stances have taken to it regarding to its cultural, economic and social foundations as well as the attitude to this group. In some cases, this subject oversimplified, and when it comes to legislating, only general matters mentioned. On the other hand, in some cases, the reactions were very rigorous and nonflexible, so that detailed and firm rules ratified. Because in current day far-reaching Encroachment of commercials to all fields is undeniable, neglecting the legal system governing the most frequent and concise media message about women regarding to norm creation and influencing on culture and social values can overshadow favorite function of commercials and by misusing women and representing them in stereotyped forms, is the inducer of the most false faces of women to audiences. This research tries by using library and documentary study method examining and evaluating the rules and regulations regarding the protection of women's status and dignity in commercials and guarantee of implementation of these rules. The obtained results indicate the diversity, repetition and formality of the support provided in the rules and regulations in commercial messages. The lack of effective implementation guarantees should also add to this issue.