Discovering the components of social responsibility for ecolodge managers in Iran

Ecolodge are one of the new topics in global tourism, social responsibility in the tourism industry and these resorts have created attractions for individuals and organizations. The purpose of this study is to explore the components of social responsibility in ecotourism resorts in the country. This research has an interpretive philosophy, inductive approach, qualitative method and data-based strategy with an apparent approach. It analyze by Glaser coding method. The study population was the country's eco-tourism resorts, the quality treasury of the country's first-class resort managers, academic experts and senior officials of the country's tourism management. The study sample was 25 of these people. This research conduct from June 2019 to April 2020. In the theoretical coding stage, the extracted components and categories conceptualize based on the "dimensions" family. The results showed that social responsibility in ecotourism resorts includes 6 components and 23 categories. These components include community-based culture, law, community-based business, environmental attention, benevolence, and accountability to internal stakeholders. Each of these components helps managers understand what features they should focus on in eco-lodges in order to better implement social responsibility.