Presentation of Strategic Management Model of Urban Heritage Tourism (Case Study: Tehran Metropolis)

Heritage tourism literature in recent times has shown the increasing interest and interest of individuals and groups in this type of tourism. In recent decades, we have seen the development of the concept of heritage tourism by international and national organizations. Tehran as the capital of Iran has significant potentials in the field of heritage tourism which due to lack of proper management has not been able to take advantage of this potential and capacity. The purpose of this paper is to present an appropriate model of strategic management of spatial tourism of Tehran urban heritage. The method of this research is descriptive-analytical and based on survey data. To achieve the purpose of the study, one sample t-test, Friedman test, confirmatory factor analysis were used. The results show that there is a significant difference between tourism spatial strategic management indicators from the perspective of tourists. The results also show that empowerment index has the highest role in strategic management of heritage tourism, after which public policy and market have the highest average rank. The lowest average is also about product and social acceptance. Among the three studied areas, 20 are more favorable for tourists and 6 and 12 are less favorable in terms of heritage sustainable development indicators, respectively. The difference between local people and tourism is also evident. As explained in the previous section, Region 20 is less favorable to locals than Districts 6 and 12, but tourists disagree.