Investigating The Common Creation Of Customer Value In The Shared Economy In The Iranian Transportation Industry

In recent years, a special form of digital entrepreneurship has emerged that is often referred to as the shared economy and is in its infancy. Alignment with titles such as "participatory economics", "gig economics" and "platform economics" can generally be considered as a new form of exchange where buyers and sellers meet each other through an intermediary platform and hence transaction costs. Reduce. In 2004, the concept of sharing was described as mutual benevolence based on social behavior. . Similarly, in 2007 the concept of sharing was described as: The process of distributing assets for the use of others for a limited period of time without considering the legal rights to those assets. Shared economics involves the participation in the production, distribution, trade and consumption of various products and services by individuals or organizations. Shared economics can take many forms, including the use of information technology to provide information to individuals, companies, nonprofits, and the government that allows for resource optimization through redistribution or the sharing and reuse of excess capacity for goods and services. . One of the manifestations of the communal economy is in the discussion of transportation. Shared transportation, which can simply be defined as the shared use of a vehicle by individuals, has received more attention with the growing number of companies called Internet taxis. Although forms of public transportation - such as public transportation systems or taxi or car rental services - have been around for a long time, new forms are emerging and evolving. Given the importance of the shared economy in today's world, this article examines the challenges and dimensions of the shared economy in the transportation industry.