Investigating the role of research and development in the entrepreneurial characteristics of the company's employees Iran Khodro, Tehran

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

What is needed more and more in the current difficult situation in society is to address the basic issue of entrepreneurship. Entrepreneurship management is viewed as a management model and different from traditional management and it has been suggested that entrepreneurial processes and values can be created in any organization. In this regard, research and development is known as one of the main and efficient tools of organizational entrepreneurship. The purpose of this study is to investigate the role of research and development in the entrepreneurial characteristics of employees. The statistical population of the study includes all employees of Iran Khodro Company in Tehran. . Path analysis method has been used to examine and test the research variables. Research findings indicate that research and development has an indirect effect on the entrepreneurial characteristics of employees. Also, the mediating variables of organizational learning and employee satisfaction have a significant effect on the entrepreneurial characteristics of Iran Khodard employees at the level of (0/01).

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
67 to 82
magiran.com/p2214501  
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